Lenovos Nature of Demand free essay sample

Abstract In recent years, despite fierce market competition the personal computer manufacturing company Leno has utilized unique competitive strategies to achieve a rapidly increasing share of the computer and notebook market. Leno is faced with unprecedented opportunity and the challenge and in view of the current market situation, Leno is delivering a message that it intends to cover all market segments, from high-end to low-end. Pricing objectives should flow from and fit in with company level and marketing objectives. Additionally, pricing objectives should be explicitly stated because they have a direct effect on pricing policies as well as methods used to set prices. Leno has established and implemented a successful and complete marketing strategy by utilizing appropriate marketing channels and promotions to target its products to different markets world-wide at a competitive price. Based on different levels of consumers, Leno has developed differentiated products with different prices to cover all market segments effectively. We will write a custom essay sample on Lenovos Nature of Demand or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page This differentiated pricing and marketing strategy not only helps Leno to build its rake share world-wide but also maximizes its profits. Nature of demand Leno, the worlds second-biggest maker of personal computers, posted a 54 percent increase in third-quarter profit orders for office computers and acquisitions in Germany and Japan boosted sales. Today, Leno strives to be the global market share leader in each of the market segments that the company currently focuses. Lenos shipments of smartness in China grew four times last quarter. Revenue in Lenos mature-markets division which includes operations in the U. S. , Japan and Western Europe, Jumped 81 percent to $3. Billion. Leno is considering acquisitions to accelerate growth and the company expects to grow its business faster than the overall PC industry. After delivering overachieving laptops, Leno has delivered financial results that also exceeded expectations, producing $8 billion in revenue and $141 million net profit. Large percentage of growth came in part from a 59% sales bump in emerging markets like China, India and Brazil, on top of a 9% growth in its home (US) market. Overall, Leno saw a 24% increase in PC shipments for the third quarter in 2102 world-wide. In addition to PC and laptop market where Leno has enjoyed continued growth, recently Leno has also become the second largest player in Chinas semaphore market, after Samsung, now up controls a commandingly% market share. Price Sensitivity In the 21st century, the production capacity of IT enterprises seriously exceeds, and the price war among manufacturers has become worse. As a large and a key player in the IT industry, Leno is impacted by price wars. However, Leno has demonstrated most vividly and is least impacted by price wars as Leno did not reduce price, while the corporate image enhanced, sales grew and market share expanded, the effective pricing strategy has enabled Leno to exceed in the every market segment that the company currently target TTS. Price sensitive conditions exist in countries such as India, Indonesia and Philippines. These target markets have been very price sensitive and the pricing of Lenos products are key factors for the company to establish itself in these newly emerging economies. Unless they offer some serious innovations and an attractive price tag for their phones tablets, Lenos future especially in the semaphore domain will be uncertain in these price insensitive countries. One of the ways to go about it could be to position the launch of their smartness in sync with the rivals and clearly sending out signals that the company is at par with other players in the market. Substitutes In recent years, Leno has utilized unique competitive strategies to achieve a rapidly increasing share of the computer and notebook market. Leno has a fierce market competition from the major IT firms like Dell and Hewlett-Packard. Leno continues to optimize its marketing strategies for competing in a market previously dominated y major players like Dell and Hewlett-Packard which accounted for 54% and 21% of the international corporate market. Lenos pricing strategy is in accordance with its customer needs and is focused on developing best performance products, at an affordable price to its customers. Additionally, the company focuses on improved customer service experience which maintains a strong customer relationship. Over the past several years, this unique concept of exceptional customer service program gave Leno its core competitiveness and Leno is still invincible in the fierce competition. Demand and Cost Analysis Leno designs and develops products that have relatively simple functions, relatively low prices based on needs of various markets worldwide. Leno utilizes new technologies and sophisticated analytics not only to make its supply chains more responsive to customer demand, but also actively to shape demand towards more profitable business. Various demand driven networks enable Leno to provide flexible pricing, sales incentives, promotions and other marketing tools to stimulate demand for its products. This holistic approach requires improved demand based on ales data, integration of new forecasting and demand management tools with existing supply and a collaborative approach to sales and operations planning in order to maximize profitability. Since its inception, Leno has built its success on product innovation, a highly efficient global supply chain and strong strategic execution to deliver consumer centric innovative products that deliver a blend of mobility, performance and price. Markup Chain within the channel Markup chain is the sequence of markups firms used at different levels in a channel that determines the price structure in the whole channel. Leno uses a standard markup percent and then applies it to all their products which make the pricing easier. Leno markup it products based on their standard operating expenses, customer price sensitivities and other factors, and still provide a reasonable profit to the company. Recently, Leno has attended I TTS decision ton t local Australian buyers with an almost 60 percent mark up on its latest ultrasound, the Carbon XSL. A Thinking XSL Carbon in Australia, costs a $750 premium for the same device as compared to US counterparts. It costs $1999 in Australia and $1JS1299 in North America and it sells through Lenos web portal as well as distributors like Keynes, Ingram Micro and Dicker Data. According to Leno director of products and solutions, the price difference is due to a number of factors including Australian warranty provisions, margins, channel and support. The Leno Carbon XSL is a great looking ultrasound but only time will tell whether Australians would be willing to pay such a huge premium. Price Flexibility Leno offers a wide range of products so there is a great deal of price flexibility with its products. Their portfolio provides flexible options to meet either personal or arable business needs based on market type. Leno not only uses differentiation strategy by persuading customers that a product is superior to that offered by competitors but also uses a focus strategy that is aimed at a segment of the market for a particular product rather than at the whole market. They offer a worldwide single source solution which helps them lower service costs, as well as provide an improved customer service experience without compromising quality and customer satisfaction. Leno offers differentiated products with a price discrimination based n different levels of consumers. This diversification of its products has allowed Leno to provide flexible pricing options to its customer base world-wide. Price Adjustments Leno has established a pricing agreement with schools that provides students with the ability to purchase hardware (laptops, desktops) at a significantly reduced cost. If you are a Leno faceable fan youd be one of the first to know about new products, sweepstakes, and more. Leno also offers limited time monthly e-coupons along with daily, weekly, and monthly hot deals on various websites. Lenos Affinity program offers organizations a solution for Employees, Students, and Members to purchase Leno PC products, accessories and options directly from Leno at discounted prices. Additionally, Leno uses promotions in the form of coupons, instant savings, and online rebates to directly influence it customers. Conclusions Leno started from a small factory to now being one of the worlds most influential brands, exporting its products to over 100 countries and regions world-wide. Lenos strong brand names makes Leno perform well in the market world-wide.

Helf free Half slave essays

Helf free Half slave essays Solomon was a free slave. He encountered the beauty of freedom, which is described as having an economical and social life with total liberty. Even though free black people at that time (in the 19th century), really werent able to follow a stable life of liberty and justice, they were still better off being pretentiously free than to be tormented every day, being slaves. Solomon understood the meaning being a slave because he experienced it in a way he wouldve never really thought of. But the true importance to his experience is that he had the opportunity to tell of how brutal one person can be to another, and how inhumane a person can be. Like Solomon, there were also many other people who have been driven to the misfortune of being kidnapped and held into the white mans business of slavery. Many of these kidnapped people were well acquainted with Solomon, whom these people told of their stories to. People like Clemens Ray, and Eliza contributed on telling their stories. Telling stories on how their unfortunate race was subjected to the disadvantages, as Solomon described when he was speaking of his father. But, what is slavery? Many books and people best define slavery, by describing people who work hard, without a wage. Normally, one would get paid for a hard works labor, but these individuals would not. In my description of slavery, it is the state of being controlled by powerful people in which they inflict oppression onto you; and take advantage of the fact that you are defenseless. These people are interpreted by the society of that time period, as a low class and undeserved type of people who basically do not need rights. Liberty on the other hand, is having the chance to proceed with life with no tricks and deceptions from anyone. It is to be with your loved ones, and to feel secure at all times when being with them or anyone. Like for example So...

Starbucks Marketing Personal Statement Example | Topics and Well Written Essays - 750 words

Starbucks Marketing - Personal Statement Example At first, I was hesitant to join her. I thought, why should I pay $3 for a cup of coffee when I can buy it for $0.50 in Dunkin Donuts I thought it was absurd that a person should do that. I mean, what's the big difference After her volunteering to treat me out just so that I would get to taste her favorite frapuccino, I did not resist. My first Starbucks experience has been very memorable. Truly, it is incomparable with McCafe or Dunkin Donuts. Upon entry, the barista immediately greeted us and offered the menu. I was really impressed because she did not only manage to get my name but she asked me how I am, and suggest their specialty noting that I am a newcomer to the store. I noticed that she greeted my friend with her first name because she already is a regular customer. She even noted what my friend's favorite offering it to her even before she asks for it. In contrast to the cluttered space inside fast foods and bake shops, Starbucks offers a relaxing, inviting, and even calming ambiance. There were huge couches which look and feel like home. The music played was soothing yet at the same time invigorating. I felt so away from the demands and pressures of being a student. Because of these, I associate Starbucks with relaxation, socialization, and indulgence. Their stores become a haven where I not only indulge in a steaming or cold cup of specialty coffee made from organically grown coffee. Starbucks also offers a place where I can sit back and socialize with friends while also relaxing with my favorite songs. The good thing is, I can also take the coffee home and enjoy it while watching movies or just hanging around at school. From its humble beginning, Starbucks has risen to become the most profitable and popular coffee shops in the world. I believe that the company's success lies in its ability to fulfill its promises to the customers. Since its foundation, Starbucks focused in providing a third place where customers can linger the first two being work and home. The company has long envisioned creating a place where customers can unwind and socialize over a cup of coffee. The company complements all these through the provision of excellent customer service where baristas are encouraged to offer personalize service to each of the customer they encounter every day. Starbucks promises that in every moment spent at its stores, it will do everything in order to adequately provide what it calls the "Starbucks experience." Looking at it more closely, Starbucks influenced me a lot as a customer. For one, I never settle for anything less than it. Whenever I think of what to do after a stressful day at school or work, I only choose Starbucks because in the first place which shop could offer my frapuccino My experiences inside the store together with the friendliness of the staff motivate me to keep coming back for more of the "Starbucks experience." It has not only become as my number one choice-it is my ultimate choice After all, if you can have the best why settle for anything less The price of $3 per cup is never enough to pay for the relaxation, serenity, and indulgence that I

Law School Personal Statement Example | Topics and Well Written Essays - 500 words

Law School - Personal Statement Example This story of my past has always been the inspiration for my future, and the farther I look backward, the farther forward I am able to see and to proceed. Therefore, it is optimistic vision of life and the ability to look forward that helped me reach a higher status in life, and, today, I own a million dollar business and investments. In spite of my low beginnings, I have always persisted with the goal to become an attorney in life and have been successful to the date as I have completed my B.S. (Criminal Justice) in May 2008 from Virginia University. My unwavering aspiration for the career of an attorney has guided me here and I am definite about the way ahead to the attainment of my ultimate goal and success in life. I strongly believe that my person has been the creation of my past, and whatever I have grown to become or will ever reach to attain in my life is the result of my pat experiences.

The rise and fall of Nazi Germany Term Paper Example | Topics and Well Written Essays - 1500 words

The rise and fall of Nazi Germany - Term Paper Example Before investigating how Nazis rose to power in Germany, it is important to understand the person who was instrumental in the rise of the Nazi and the Third Reich to power in Germany. In this regard, Adolf Hitler remains the most important person in the history of Germany since he defined the history of the country and that of the world. Born Adolphus Hitler â€Å"on April 20, 1889, in the small Austrian town of Braunau located at the border between Austria and Germany,† Hitler was the fourth child of his parents and the first child to live beyond two years (Giblin 4). Importantly, no one expected such an unlikely figure would become the successor to President Hindenburg since his parents were peasants although they lived a middle-class life. Nonetheless, Hitler’s upbringing and place of birth were instrumental in his quest of having Germany and Austria, two German-speaking nations, become one republic and joining each other in a single Reich. At the age of thirty-five years, Hitler sat in a German prison and dictated the book that became the blueprint for the Third Reich and his rise to power in Germany. Titled the Mein Kampf, the book starts with an outline of the important role that his birthplace of Braunau played in shaping his philosophy about uniting the two nations into a single Reich. In this case, the book starts with his narration of the important factor played by Hitler’s place of birth with Hitler noting that: Today it seems to me providential that fate should have chosen Braunau am Inn as my birthplace.... In this case, the book starts with his narration of the important factor played by Hitler’s place of birth with Hitler noting that: Today it seems to me providential that fate should have chosen Braunau am Inn as my birthplace. For this little town lies on the boundary between two German states which we of the younger generation at least have made it our life-work to reunite by every means at our disposal. . . This little city on the border seems to me the symbol of a great mission. (qtd. in Shirer 6). In effect, the introduction to Hitler’s blueprint outlined his desire to see Austria and German become one Reich. In effect, this contributed to his desire to join the army and fight the coalition of the British, Russians, and the French in the First World War. After Hitler’s discharge from military service on March 20, 1920, he left the military at a time when his star in German politics was on the rise. Hitler knew how to give moving speeches and he used this abi lity to his advantage in order to gain followers. In the same year, Hitler joined the German Workers’ Party and changed the name of the party the same year in order to have the party sound more impressive than it sounded. In effect, the party became the Nationalsozialistische Deutsche Arbeiterpartei (NSDAP), which people just shortened to the Nazi Party with the party starting its way to prominence in German politics (Giblin 29). Through moving and passionate speeches, Hitler managed to grow the membership of the Nazi Party to more than 3,000 members by the January 1921 (Giblin 30). In line with this, Hitler was able to make the people realize the importance of ensuring that Germany’s leadership was strong and did

Trickledown Theory Of Harajuku Cultural Studies Essay

Trickledown Theory Of Harajuku Cultural Studies Essay Change in fashion has repeatedly been explained as a trickle-down result of class replication followed by class repugnance. But wearing the latest style is no longer a dispensation that is reserved only for the upper strata. The drastic change in fashion cannot be stated as a straightforward progression of transmission from the elites to the masses. Some studies have made an accessible alternate model where sub cultural innovations bubble-up in anticipation of them being adapted by emulating marketable bodies. According to studies fashion is not something that can be promoted in an artificial manner which gives a commercial aspect to the new trends that have just come in the market. The relationship between fashion and so-called anti-fashion is a recurrently dialectical one and therefore there is no coherence in fashion mainstream. There are some trickle downs and bubble ups theories that happen which sometimes moves horizontally or sometimes they just remain where they are despite the difference in culture, class, lifestyle or age groups. Tastes are not purely dictated and we should acknowledge the complexity and idiosyncratic sensual significance of material things in peoples lives. People invest on clothes with both individual and collective facets of identity, memory and imagination. Beyond social competition, fashion comes from the primal pleasures of recital, amusement, foundation and annihilation. On Shibuya Street The hefty traffic and Shibuya are associated in its history. Shibuya was a diminutive village in Edo period, positioned at the Western edge of Central Tokyo. Because of this location, Shibuya Station on spherical Yamate Line also became the terminal for a subway line to Ginza, a railway to Yokohama and numerous additional railways. Shibuya urbanized with the railways and traffic. The railway companies also made Shibuya a well accepted shopping town. In 1934, an enormous railway company called- Tokyu Group first built the foremost department store here. This is the company which attracted many consumers who used to merely overtake Shibuya to shop at Ginza. In 1968, its rival Seibu Railway Group opened Seibu Department Store. They also opened PARCO for younger customers in 1973. Tokyu Group retaliated back by opening Tokyu Hands in 1978. This kept on happening for years and this is the way that Japan fought amongst itself to come out to be todays most sought after countries for fashion. In the streets of shibuya, a very distinct street in Japan, where fashion is at its peak and it proves to be one of the most amazing spots to be in if you are in search for the Japanese culture and how the youth of Japan have taken their history forward. There are a lot of department stores in shibuya here teenagers in group flock around every day. This hub is lively and full of energy due to the fashion carried out here. The area of shibuya is targeted towards younger generations unlike, the other parts, which are known for being wild and quirky. This area also carries forward the tag of being one of the safest shopping destinations which boosts a lot of energy in the people who come to shop there. This street is also famously known to be an environmentally clean area and a place to be when in Japan. Shibuya street fashion is one of the most fashionable, energetic, modern, and a stylish street which offers the latest trends which are creative and very well thought of. It is one of the most sorted out streets after the Harajuku Street and is also considered youthful in nature and one can easily mingle in with the crowd and be a part of them. Ganguro fashion which prominently hit the streets of Japan in 1990s had initially hit the streets of shibuya and this fashion was a new rage on its street till another decade. This fashion was just like punk which is like a legendary fashion in itself but which mutated in the form of other new style as years passed by. This trend was popular amongst the younger teenagers and young ladies in their 20s who would dye their hair blonde or orange in colour along with a deep tan and white concealer which was often used as a lipstick. On the streets of shibuya this fashion died away but newer trends kept following it with a tinge of Ganguro attitude yet attached to it. The newer fashions stuck to the basic foundation of the Ganguro fashion which was purely based on freedom and strength. The fashion in the shibuya districts are just not a focus on about being extreme in nature but it is also about the amalgamation of styles and just like how they see life to static rather than just being con stant. This street is always looking for something which has a creative aspect and a tinge of novelty in the ideas they put forward in the market. One of the most important places in the Shibuya Street is the 109, a fashion building which caters to amazingly youthful and stylish teenagers and attracts crowds easily. The most daring and wild sides of the street are boutiques like candy, centre Gai and Koen Dori which bring out an energizing vibe which is pleasingly attracting the youth. The most interesting part of visiting this street is that it will make both overtly fashionable and less fashionable people feel alike with rich and energetic youthful vibe inside them when they are on the street. Along with these people are the alternative fashion minded gurus who would like to keep to themselves and also dress likewise. Shibuya is known for rekindling the spirit within the youth through their fashion which is carefree and above all a very individualistic in nature. The center of youth fashion and culture the most spectacular thing that happens on this street is at the intersection of the four roads that go to the fashionable and stylish clothes shops. There are people walking in from all directions when the lights go green but the most surprising thing is that no one ever bumps into another person. This fact has been mentioned here purely to suggest that despite of the hysterical movements of people towards each other there are well thought of precautions which the Japanese government has taken and thus this fact has probably amazed me everything is planned, not just fashion. Shibuya is a convenient place to admittance from all directions, and today it is the most important hangout spots amongst youths. The students who live near this street and also the other youths of Japan make the most of this place by experimenting with fashions and cosmetics along with accessories in an extreme form from this street. The 109 department at the shibuya street is one of the most flashy and commercial neighboring suburb of Harajuku street. Here the people act as major players in innovating novel and fashionable sensibilities which eventually become iconic in nature due to celebrities who follow it. In this street it is not normal for the fashion houses to give an opportunity to charismatic salesgirls as forecasters because they believe in formal training in the field. This poses as a difference between both the streets- the Harajuku and the Shibuya Street. The people who undergo a formal training can be positioned in the departmental stores as designers, merchandisers, sales person, stylists, models and marketers as per the qualifications they have achieved. Difference between shibuya and Harajuku Shibuya- here girls and boys in their mid teens and above shop for sexy fashion and do not wear cute fashions at all, unlike the Harajuku people. Here the youth is more fascinated and attracted to the fashion brands existing in the market and b the top models of sexy fashion magazines. The youth of Japan are known for trying hard to create ones own individuality through fashion and thus the youth on this street also abide by the same rule. They create their individual sense by dressing in a sexy manner but on their own terms and conditions. They pair up branded clothing together and I suppose that their disposable income would be higher than the shoppers at Harajuku. Not that I think that shoppers at Harajuku do not buy branded clothing as I also think that the Japanese youth saves money only to shop and nothing else apart from gadgets of course. Harajuku- here the groups or the individual youth follow a specific fashion style that has been adopted from the past like gothic- Lolita and punk. Here the youth is willing to buy clothes from the streets because they get inspired by musicians from the past and their fashion sense surrounds the trends that are ongoing and that are further merged with the fashions of the past. The street of Uhara on the Harajuku Street is called the black alley as it has casual clothes on its disposal. Lot of people here at Harajuku also get influenced by the kei culture which means doing something and thus like I said people here create their individual recognition through the clothes they wear but in a lot of difference than the youth at shibuya. They also get influenced by what they see I magazines and thus follow trends accordingly. Despite of the fact that there are differences in both these streets, people of Japan and the outsiders form a perception that these two streets have much more common factors than differences. Both these streets highly cater to the youth of today and equally the streets are flocked with these teens. The fashion differs in a very minute way but like I mentioned earlier, the impact of street fashion in Japan is ultimate and thus both streets also get inspired from each other. Japanese youth culture As any typical youth of any other country, there was need for a new identity among the youth who wanted to look separate from the ones who dictated by standard social norms. The Harajuku street fashion expresses the costumes the youth would wear on this street. Harajuku fashion is a form of self- expression and is a way to advertise a specific community identity. All the developments of recent Harajuku street fashion are done with guerrilla marketing. The limited edition along with the designers created an environment in which the Japanese kids have been able to co-opt foreign styles, creating something particular, and a kind of fashion nationalism. Shopping has always been an integral part of the Japanese characteristics and a particular way to assert identity among the youth. The development of youth culture has accelerated the rate of trend turnover in Japan. The youth of Japan are highly fashion conscious and would enjoy being cool despite being a nerd. The fashion oriented youth in America or Europe might just fall under the category of being playful and frivolous when it comes to fashion, but the kids in Japan are very serious about fashion. Their combinations and matches are chosen with deep insight rather than on impulse dressing. They treat fashion with a lot of respect, especially boys and thus there is a magazine dedicated only for the hairstyles for them. This means that even boys in Japan are highly conscious about what they wear and how they look. In Harajuku, clothing is a reaction to the immediate reality of the street. This is a democratic idolatry prevalent there. Celebrities, fashion icons, designers, stylists, shop staff, hair stylists and publicists enjoy a great deal of notoriety in this street. Photographers of huge Japanese fashion magazines like fruits and tunes are posed all along the street to capture the ongoing fashion adorned by the youth. On this street, the styles keep coming and going in a matter of flashes. The youth moves in and out of these styles with amazing agility. The fashion at Harajuku and Shibuya are highly distinct from each other in terms of fashion trends and styles though they are only two minutes away by train from each other. Takashi- Dori is another part of the Harajuku Street which catered to food items but eventually culminated into being a fashion product stores. The Harajuku street was born when the first boutique, late night restaurants and cafes opened in that are to give the people there the feel of becoming the most hep street in Tokyo. After the Olympics, the Harajuku influenced youth and began to develop a unique sensibility and stylishness that distinguished them from groups hanging out in Tokyos other shopping areas such as Ginza. Any and every one from a designer to makeup artists who wanted to become a part of Japans fashion industry flocked to Harajuku. The street offered a charged atmosphere that mesmerized the young men and women. The young designers collections were at least one-third copies of that seasons international designs, which were typically highly sought after by the youth in the domestic market. The collection would be easily mistaken for the overseas brands and thus would be sold in wholesale to small shops. To name a few brands that existed during the 1960s were Okawa, Comme des garcons, Yohji Yamamoto, Mastudas Nicole. These brands originally existed on the streets of Harajuku and then came out to be influential names in the world. As the Harajuku boomed, with the growing numbers of young designers manufacturers and retail outlets for this new fashion scene, the small labels into what came to be known as designer character by the mid 1980s. Harajuku still maintains its unique, close knit neighbourhood feel something that is extremely unusual for a Japanese city. Its identity is still about selling the Japans most modern culture, its trends, stylishness and a certain kind of dream- a sense of possibility. Japanese street fashion magazines Once upon a time it was the fashion magazines that ruled the countrys fashion, but today teenagers themselves create their own styles to make a fashion impression and are thus represented as fashion followers in the media. During this time there was a boom in the industry of media where street style magazines offered youngsters to recruit teenagers as editorial staff, just looking at the way they dress and carry themselves. The FRUiTS magazine that launched itself in 1997 was started to document the emerging street fashion movements which totally focused on the outfits of the wearer and the detail of the same, with minimum advertisements. The photos also gave out details of the wearer who was spotted wearing the fashion on the street. The business magazine named WIRED has had a regular column in its magazine since the time it started, about the Japanese Schoolgirl Watch, trying to follow up of their fads. SUBCULTURES Japanese street fashion and adaptations of its culture has been prominent among the youth of Japan since decades. There are many subcultures that the Japanese youth follow and each of them dress according to their own choice of the category they choose to dress like. The fashion districts of Harajuku, Ginza, Shinjuku and Shibuya have a huge number of youth who flock out there during weekends and pick out clothes from these streets. A few styles that the youth in Japan follow will be mentioned here; Lolita The Lolita style in general represents the world of childhood, the time before girls achieve their womanly sexuality Tanaka said, a Lolita fashion researcher. Lolita as a fashion sprung to the surface of Japanese streets in the late 70s and stayed on from then on. The inspiration has been taken from France and the United Kingdom with the touch of rococo and Victorian eras. The Japanese have adapted to these periods and brought down the fashion to being in the form of cuteness, positivity and pure class. Lolita is considered one of the most recognized forms of street fashion, not only in Japan but also in other parts of the world today. Large amount of people have followed it throughout the world today. This style came to be popular in the leading cities of Japan like Tokyo and Osaka where people accepted this fashion readily. The fashion in Lolita is pretty restricted unlike the other fashions like punk and Kawaii. The basis of all other fashions that emerged in Japan is taken from the Lolita fashion but with its own creative difference. There were many boutiques in Japan that started Lolita fashion as their core but went on to other conte mporary lines after a few decades. Some of these boutiques were- the stars shine bright and pink house. During the initial days of Lolita fashion emergence, the music groups who liked this fashion would promote it while they performed and thus this fashion started gaining popularity amongst the youth. Lolita, in USA connotes with being sexual but in Japan this fashion was not linked with looking sexy but it was mostly related to elegance and cuteness. This began as a street fashion nearly two decades ago but has now entered the mainstream movement of fashion and clothing by the youth. This fashion has also become popular and taken on the ramp which has made this style all the more famous to the outside world. The women who follow this fashion live in the world of fantasy and immaturity and refuse to grow into an adult which is taken as a rebel against certain age groups in the society. The Harajuku culture focuses on Lolita fashion as it draws a feminized aesthetic look from the Victorian dolls that are accessorized with ribbons, laces, embroidery, bonnets, corsetry, frills and ringlets in the hair. It is usually the females who make the Lolita fashion more predominant however there are few men on the streets of Harajuku who adopt the bloomers, bows and stockings which is an ideal dress code of Lolita men. Gothic Lolita It is one of the most famous among other Lolita fashions has been able to draw attention from other parts of the world. This kind of fashion has been inspired from the Victorian Goth style which is characterized by dark colours, bats, spiders and Goth icons. The Japanese, though being inspired by other cultures, make these fashions look original by adding a twist of Japanese culture in their dressing. In this fashion, the young girls pull off knee length skirts with petticoats underneath. Their blouses would have the look of Victorian era, having laces and ruffles on the hems. The look is complete with knee length socks paired with boots and accessories like bonnets and brooches. This style is clearly visible in the streets of Japan adorned by number of teenagers. This fashion is also seen at concerts and anime conventions throughout Japan and Europe along with USA in the frame. The market for this kind of clothing is increasing as there are a lot of girls sporting this look in America and Europe. In Japan, Goth is a very minor subculture with few followers, partly because the emphasis upon visual identity in Japanese youth culture makes other factors such as music and literature less important and perhaps this happens partly because Christianity and Germanic culture are not integral parts of society. Sweet Lolita It is more of a fantasy based dressing which is childlike and is connected to fairytale themes, baby animals and there is a lot of innocence in their dressing up. The most popular feature of sweet Lolita is the hello kitty which has pastel colours along with muted colours like pink, white and powder blue. This fashion is popularized as cute as it consists of large head bows, purses which look cute with pastels hues, parasols and stuffed animals which make the look more childlike and innocent. This is the exact opposite style from the classic Lolita and therefore it suits the younger generations more than the older ones. Since the followers of fashion are more from the younger generations, it is more likely that this fashion has more popularity than the classic Lolita look. Even the makeup is naturally toned which balances the outfit along with bouncy curls and stylishly tied up pony tail. The style of the sweet Lolita stands out as it is all about being pretty and modest. Wearing a b louse underneath the jumper is a must for a sweet Lolita dresser. This childlike innocence of the Lolita started in the 80s and was pioneered by many bands who were inspired by the bell shaped skirts which gave an aristocratic elegance to the wearer. The fabrics used in this style a variety of influences from the fruits, flowers and animals and accessories like bows, laces and ribbons. Many eatery places have sweet Lolitas as their mascots. This whole characteristic of being a Lolita is more about a lifestyle and being more feminine. Additionally, outfits will include things like gingham, colourful prints, lace, ribbons, and bows that emphasize cuteness above all other design elements. Often taking themes and references from Alice and Wonderland as well as imagery of cake and fruits, the design plays to a younger mentality. Shoes will also usually have a much shorter heel than most other Lolita styles because of that childlike nature, and jewellery is heavily influenced by fantasy themes, using cherries, hearts, cakes, ribbons, and bows for accessorization. Purses and bags are similarly catered to a younger mindset with stuffed animals and hearts for accessories. Punk Lolita It is a form of fashionable subculture in which teenagers dress mixing the punk look with the Lolita fashion. The silhouette of the original Lolita is intact while the colours and accessories differ. It also looks like a deconstructed and a crazy look but the youth who can carry it off well, do maintain it with a fashionable approach. They are heavily influenced by the western punk fashion but the Japanese have made it look cuter in a few aspects they adapted. It was a great roar during the 2000s along with other fashions like the gothic Lolita. This style is often more casual-looking than other Lolita styles. A typical outfit will have a mini top hat, a simple cut sew with a deconstructed Lolitaesque print, a pleated tartan skirt and chunky platform boots. Sometimes Punk Lolitas will be seen with nekomimi (cat ears), although its considered Cosplay by the majority of Lolitas. The overall look of this style is quite edgy and at the same time also cute. The influence of this style is taken from the standard punk style with hints of psychobilly. The color schemes that this style adheres by are rather in contrast to each other than a balanced color scheme black and red, black and white are the two major combinations worn by the youth who follow this style. Usually the western punk style has more of solid colors that represent the punk style but here in Japan prints such as checkerboards, diamonds, spider webs and leopard prints are considered for punk. Prints of roses, crosses and skulls are also popular amongst the wearers alo ng with a small amount of laces and frills attached to their outfits. Several fabrics are used to create layers which have on symmetry. Leather jackets and short skirts denote the look for punk- Lolitas. Punk Lolita is the only style among all the fashion prevalent in Japan that sports leg and hand warmers. The accessories donned by these fashion followers are chains, studded belts, spooky rivets, chokers and laces. Edgy bags with a plain surface would very well add to complete the punk look. There is a use of dark eye shadows, mascara and eyeliners with red or pink lipsticks to create a highlight in the all dark outfit. Classic Lolita It is one of the most traditional forms of Lolita fashions. The look is pretty mature and business like as it has colours like blue, green and red. The classic form of the Lolita fashion suits a wider age group and has more aspects of the Victorian era than any other form of Lolita fashions. This fashion is more about the floral patterns and looking classy rather than just being stuck on cuteness and bold colours. This is the main reason that it is easy for the other age groups to flaunt it. Kodona Lolita It means boy style version of Lolita. This fashion is inspired by the Victorian era boys who would dress up in prince pants which are Capri style pants cut off till the knee. Their shirts have a lot of detailing in it with laces while their accessories consist of top hats and knee length socks. Gyaru fashion It had originated in 1970s on the streets of Japan. This look was a huge rage among the girls as it focused on girly- glam style of dressing which broke all the rules of being pretty. Youngsters who followed these styles would wear man-made beauty such as wigs, fake eye lashes and nails. Not all the people who followed this kind of fashion dressed in a proactive manner, it generally varied on the choice of people who adapted only half of what this fashion consisted of. Gyaru means gal or girly in Japanese language. Though it is altogether a different subculture they have a signature look which comprises of big hair which are usually coloured slightly or curled. There is a use of circle lenses, false eye lashes and elaborately designed nails. They dress in a very trendy manner with clothes and makeup like that of a teenager in Japan. This style is also accepted by most movie stars and is often displayed in their movies as well. To imitate the Californian Barbie, which is darker than the normal Barbie, some of the followers of Gyaru even tend to tan themselves. The Gyaru fashion is also described as a prostitute chic look which comprises of wearing hot pants, platforms and over dramatized makeup. This fashion has a thin line between ugly and beautiful and has been able to separate the young women of Japan from their traditional and feminine concepts. It could grant them ownership of their self-image, provide confidence in the male-dominated public sphere where they were encouraged to be modest and acquiescent, and allow strong bonds of female alliance. Ganguro fashion It became popular among the Japanese girls in the 90s and rose to popularity in the 2000s. This fashion includes bright clothing, mini-skirts and tie-dyed sarongs. Ganguro in Japanese means black-face and this style has a peculiar style dyeing hair. The streets of shibuya and Harajuku were filled with this fashion. The look is complete if the hair is bleached completely with a deep tan skin tone along with fake lashes, white and black eye liner. The accessories stand out from the rest of the fashions and it includes bracelets, earrings, necklaces, rings and platform heel shoes. Ganguro magazines were issued where fashions of deeper tans, white lipstick and multicoloured pastel eye shadows in metallic shades were promoted. There was no specific reason that this style came into the market but it is vaguely said that the girls during those years were infatuated with the styles of Janet Jackson or perhaps Naomi Campbell. It was therefore also said to be racist in nature. Ganguro has been identified as a new fashion style imitating certain hip hop outward physical features, such as blackened faces and necks with shimmering makeup, blond or white hair, boots with solid platform soles, and bright colored tight miniskirts. As commonly recognized, such an imitation is in fact an open expression of individuality, freedom, and sexuality. There have been studies which say that Ganguro style of Japan is influenced by the hip hop culture of the west. It is also more than just the style of dance. For Japanese it is an expression to identify oneself from the standard social Japanese cultures. Ganguro is not an isolated social phenomenon, but an impact exerted by hip hop culture upon the Japanese young generation. The other nations have taken the hip hop dance, music and lyrics as an inspiration but for the Japanese it was about taking the look. This is how we know that the Japanese people are way ahead in fashion and adaptations of cultures. A lot of speculations have been made as to from where this style is being taken up from. Some say that teenage girls have adapted this fashion only because they want to rebel against wearing uniforms in order to express their individuality. Some say that there were singers who got popular wearing this style, and thats the reason the youth adapted to it. Although Ganguro as a fashion style does not fit well with traditional Japanese social standards and cultural values, it becomes popular among some girls who are just approaching adult life. Many non-Ganguro girls and boys readily accept some of the Ganguro elements, and fearing exclusion, some may often conform to the style due to peer pressures. Ganguro girls have made their own choice to not follow the pack but, instead, they have chosen a carefree and open approach to living for the moment and for escaping the feelings of being ignored or neglected at home and isolated, bullied or depressed at school. As one of the hip hop characteristics, a carefree life style is the stimulus for Ganguro girls to be largely unconcerned with money and material gain. Like all individuals, Ganguro girls want to enjoy life. They prefer to wear a flamboyant outfit and hang out with their friends for fun instead of struggling with their compelling school tasks or boring jobs.  Ã‚  Ã‚   Some researchers in the field of Japanese social and/or studies believe that Ganguro as a fashion style is the younger generations revenge against traditional Japanese society; others believe Ganguro is promoted by those who intend to change the peripheral female position in Japanese society; others believe that it is some Japanese girls explicit self-expression of sexual attractiveness; others believe that it is just some Japanese girls imitation of some elements of an African womans appearance to be a woman, and still others believe that it makes girls  Kawaii  (cute) or cool because it makes them look different from others.

Why the French Revolution was Just :: essays research papers

Louis exclaimed 'Why, this is a revolt.' 'No Sire,' replied the duke, 'It is a revolution.' These words were uttered by the duke and King Louis XVI when the peasants revolted into the Bastille. You may ask did the peasants have a right to do this to the king and the country of France. Yes, the peasants had a right and this is why the French Revolution was just. The 3rd estate was severely in poverty, even to the extent of on the verge of death. The poverty was so severe it can be considered fatal. The king treated the 3rd estate like crap. The 3rd estate was taxed heavily and was left hungry most of the time. Food was scarce and most of the time people were fighting even for the smallest scraps of food. The 3rd estate was forced into poverty so severely that they had no other option except to revolt and start a revolution, known as the French Revolution. A main reason why mostly peasants and people in the 3rd estate fought over food was because of the winter of 1788-1789. During this time, France experienced a heavy drought and much of the wheat and yeast used to bake bread was destroyed. This left a scarcity of the most eaten food in all of France. The price of bread soared over 600% what it used to be. A loaf of bread would be about $600 in time. This lead to an increase of crime and theft. This left many people hungry and starving. There were constant brawls and fights over scraps of bread. Louis XVI and Maria Antoinette ate all the bread they want. They did not give a darn about any of the people starving and begging for any kind of food outside their luxurious castle. They just sat there wasting money and eating all they want. This lead the 3rd estate down a road they had been before. The ?slaves? of the king and the tax payers. Taxes were so severe that the 3rd estate could hardly keep up. The king charged the 3rd estate with tax after tax. He taxed them just for they could spend it on some other ridiculous item for themselves. The king knew that the 3rd estate didn?t have the money to spare on taxes, but King Louis XVI did not care. Unfortunately, the taxes were put on the people who had the least amount of money, when the taxes should have been put on everyone in France in an equal way.

The Influence of Educational Philosophy on a Proposed Early Learning Environment Annlatish Jones

While developing a classroom with the parameters of utilizing the knowledge of educational philosophers it has been found that in order to do so effectively, it is best accomplished using an emergent curriculum and consideration for the individual child. Determining the best approach for implementing the proposed curriculum is guided by the Montessori, Gardner and Vygotsky theories focusing mainly on the ideas of scaffolding, open ended play and multiple intelligences. When introducing the PA Early Learning Standards to the proposed plan, it is found that a variety of presentations of information can be given to children of different learning styles all while getting the same main idea across. Loris Malaguzzi, the creator and force behind the work that is proof positive of the benefits of early childhood education has said a great thing about how children learn, â€Å"Creativity seems to emerge from multiple experiences, coupled with a well-supported development of personal resources, including a sense of freedom to venture beyond the known. This is the heart of the educational philosophy with which my classroom for preschoolers is designed and which guides the tenants of approach for environment, curriculum and practice. Children learn through their experiences and we as their caregivers, build upon their knowledge to develop not just the whole group, but the whole child. In addition to the founding and current principles that run the early child hood environments found in Reggio Emilia, Italy, the ideas of Vygotsky, Gardner and Montessori will and do have influence over the environment that the children learn and explore in.. A founding tenant of their success in Reggio Emilia, is the employment of their emergent curriculum, otherwise what is known as a project oriented approach to the children's experiences (Malaguzzi, 2013). In other words, the children’s interests guide their planned experiences, with their free exploration being the most opportune time to observe, record, and quietly reflect on their blooming interests. This is the scaffolding that Vygotsky so wisely explored and classrooms worldwide employ the technique of assessing prior knowledge and then building upon what they have learned with planned experiences. By taking what is seen from these times, the teachers can come together to plan and negotiate experiences so there will be a better sense of what the children need to learn from what they want to know. Also popular to our counterparts in Italy, are the Montessori methods which focus greatly on hands on learning. The classroom that I envision is all hands on, with experiences geared towards the senses that in turn ensure a logical sense of order and reason to what the child takes in and gets out of their time in the environment. Much like the ideas behind the emergent curriculum, it is understood that Dr. Montessori envisioned a child that showed us what they wanted to learn and it was the adults who geared their plans towards their interests. The idea that, â€Å"Children's emotional, social, and academic development improve when they are empowered through choice† (Shaw, 2012) gives rise to the notion that by allowing children the free choice to explore as frequently as possible we give them the power to enjoy their learning, and it is well understood that when anyone, not just children, enjoy their experiences they take more from them. To allow children to take something from their environment requires that the environment itself gives them a reason to enjoy it. Essentially by creating a requirement that the environments development caters to not just their interests but the means of learning that the children exhibit, we give the youngest learners the option of how to learn new things best. The idea of multiple intelligences brought about by Gardner, which is also found throughout the environments and planning in Reggio Emilia, is essential to catering to the whole child. The theories proposed by Gardner are, of the various educational theorists, the least tested yet are still found in practical and standing use in early childhood settings around the globe (Smith, 2008). The overwhelming evidence of children who successfully approach, understand and build upon a variety of subjects when the setting takes into account that particular child's strengths grants his theories a reprieve from the traditional clinical trials that often accompany the proven success or failure of a theory (Smith, 2008). Taking into consideration the theorists and philosophy of the previously discussed methods, the classroom would follow traditional center format with meeting times and typical transitions. Presentation of information that builds upon the groups prior knowledge would and should take the form of a variety of experiences, such as finger plays during meeting times, songs during transitions, hands on materials for math, science, and language center, and introduction to practical experiences for dramatic, creative and block play that encourage their exploration of the theme or ideas that are of current interest. Understanding that the project based approach is embedded within the ideas of the emergent curriculum, it is understood that many times some projects will range in time taken from hours to several weeks, if not longer. This being kept in mind, no particular set theme for a lesson plan should be set in stone, but rather a general topic of guidance that reflects their interest’s will be all that is necessary. Presenting open ended materials that are a tenant of the Montessori philosophy will be the rule rather than the exception, and this will encompass all areas of learning. Presenting traditional materials such a tactile letters, counters, pattern boards, magnatiles, as well as others, would be used in conjunction with specific ideas that are presented by the teachers. Instead of just tracing out the letters with our fingers, a teacher could present the picture of a frog much like one found outside and practice tracing the letters in sequence of the word frog. Reviewing ideas found within the PA Early Learning standards would require and exploration in many areas of academics that we break down in to simpler parts. The simple aforementioned frog activity could easily relate to several language standards, but also keeps in mind that different children learn in different ways. Instead of just allowing a child to copy from a written word, we take into consideration that some children may respond better by touch and by trying to use the tactile letters, we give a certain type of child a better understanding than the otherwise may have experienced. The ideas behind this process would be followed throughout the entire learning environment in that free play would be frequent, if not dominant to the schedule. Allowing this type of learning gives the children the ability to explore at their own pace. In a side note, free play does not indicate a lack of observation, this free play is imperative to our understanding of what to introduce as their interests expand. Introduction of new ideas is not dependent upon formal meetings, but can include material rotation, field trips, parent involvement, or any number of explorative processes. This type of play keeps in line with our emergent curriculum, in that if you present it, it will either take or it won't. If children show an interest in a direction or step that would be logical or following their current interests, the plan is then followed. If they show no interest, understanding or become easily frustrated or distracted with a new toy, idea, or concept, it is clear indication to the educators that their group or individual child is not ready for this step or direction. Allowing this type of freedom rather than presenting ideas that were not created from the children’s explorative interests themselves; we are getting a better insight into what makes up the child not just in a group, but as an individual. The idea of individuality is also key to the type of curriculum that would be essential to the preschool learning environment being created. The observations and teachable moments found during ordinary play verses a formal assessment of the child's interests, will give a real insight into how the children learn. Knowing how a child learns best is the basic principle to Gardner’s multiple intelligences. As mentioned earlier that new ideas and concepts would not be introduced in a consistently formal way, opportunities for understanding not only a child’s interests, but understanding why or why not that child took to a subject is imperative for individualized planning. When a child shows frustrations with a tactile learning experience such as the language learning mentioned earlier, but the child is a noticeably busy and excited child outside or in a gym, perhaps ncouraging the child to recognize those letters in sequence on wastepaper bins and encouraging throwing a ball in sequence into those bins may be a better learning experience. This will help the educators conclude not a failure of the particular initial experience, just a better way to build upon their current interests in areas more suited to their learning styles. Determining how to focus in on their learning styles wo uld be related to the Pa Early Learning Standards which govern the necessity, and importance of learning for all planned experiences for any three to five year old child in a licensed day care in the state of Pennsylvania. The standards govern a variety of learning concepts in the area of art, math, language, science, and require a specific set of information to be passed along in some form or another to the younger learners. In the area of fine arts there is a strong focus not just on creation, but on reception, performance and personal response. Essentially there is so much more to art than just paints, clay and crayons. The importance of dramatic play and musical expression in many varieties should and will be expressed not just with toys or background music. I would love to see culturally diverse instruments, cd players and tape recorders for exploration of their own creations, in addition to dramatic play props related to their interests, and a free and open art center with a variety of tactile and fine motor experiences in a creative station. The walls would be adorned with not just their art work, but professional and classical pieces that are frequently changed to accommodate their changing interests. In opposition to the freedom of creation, math concepts are very finite and concrete and the understanding of these concepts being primarily one to one correspondence and simple number recognition are essential for school success. Beyond this, the state standards want to see that children are grasping basic algebraic concepts, statistical analyses appropriate for the ages served, reasoning, connections, communication, and problem solving,. What is great about this is that communication is not only encouraged in the standards but expected, so a simple math worksheet will not work. Counters, pattern boards, relating math concepts to everyday situations, and inspiring discussion amongst smaller groups and individuals is imperative to our basic plan of working with an emergent curriculum. If we can light the spark of understanding, they can carry the torch to where they would like to learn next. More importantly, it's not just about having a math center; it is about providing those opportunities physical and verbally in all aspects of play. Language is not just a means of communication, but a way to express feelings and thoughts. For the younger preschool, the concept of being to express your needs in a means other than crying is new and there are so many possibilities. Environmental print is essential, and important in order to achieve the goals set forth in the PA Early Learning Standards. Comprehension, pre reading skills, writing quality are all parts of the standards that must be addressed, but with various options for every child and style of learning that can and should be presented. Labels for not just materials but for everyday objects, a variety of printed materials such as books, letters of all forms, plenty of paper types for writing and inspiring mediums such as sentence strips, letter stickers, envelopes, designed paper, and cards with words and their names preprinted on them, to allow interest and ownership of their work. Taking an interest in not just their classroom, but the outside learning environment is critical to the PA Early Learning Standards. The science concepts that we cover will focus a lot on the environment outside our window and the means with which we can bring it back into the classroom. Leaf samples, rock types, living and not living samples, and sorting materials, as well as tools such as magnifying glasses, binoculars, tracing paper, pencils and crayons; all of these materials and more lead to open ended thinking and understanding the design and structure of the natural world around them. Letting the children lead and then in turn letting the educators build upon their experiences to enhance their knowledge base is key to them moving on and understanding something on their own that is just a step above that we can build upon again. Building this knowledge base is essential to the curriculum and program that would be utilized in my preschool classroom. Catering to the individual hildren as well as the group will be in the plan presented and would cover the collective interests in the plan for their developmental stimulation. A base idea which is presented in a lesson can be broken down into a variety of sub plans for individualized learning. For instance, a math lesson could involve counting out butterfly wings. By introducing the pairs as individual parts, we are encouraging one to one correspondence, which is covered under standard Mathematical Thinking and Technology standard 2. 1. 1. Under that particular standard there are indicators related to rote counting, voca bulary and correspondence up to twenty, which gives quite a bit of flexibility to attend to a counting wings task and allows variation dependent upon the learner and the ability. For instance a child who is more interpersonal, dress up butterfly wings purchased from a discount store and counting amongst friends, logical learners may benefit from butterfly wing counters, and there is also the option for the bodily kinesthetic learner to have butterfly finger puppets. For a child who has mastered the skills of counting, perhaps expanding to the notion that we can count in multiples, which would bring in a concept of patterns and allow the idea of two wings to one butterfly to assist in this plan. Moving beyond just the counting, children who are more creative can color and cut out their own butterflies and then number them to be used as counters for the whole group. By providing multiple strategies under the same standard, you are addressing the needs and abilities of many within the group. In the case that you want to introduce the life cycle of a butterfly, found under the Scientific Thinking and Technology standard 3. 1b. 2, you can present pictures of the life cycle at the creation center and allow them to use whatever materials they see fit to model the life cycle. Providing the opportunity for children to utilize different props and recreate the life cycle in the dramatic play center is another option for the interpersonal learner. For those who are more linguistic, perhaps letting them dictate the ideas of how the life cycle occurs while they look at pictures, or if they are advanced in their writing skills assist them in sounding out the words they want to use and let them write it relatively independently. These are all ideas that can be expanded upon into other standards, centers of interest, and permitted across the age ranges served in the classroom. Through a variety of learning experiences, we provide our youngest learners with a chance to experience at their own pace and level. By educators and experience providers choosing to let them explore on their own terms, we are giving them a grander opportunity to learn more effectively and utilizing the theories of those that inspired the ideas in Reggio Emilia and with the emergent curriculum approach, we are doing so with purpose. When we allow children to explore at their own pace, we are really letting them show us what they want to know, and in turn we introduce what they need to know which is what allows us to truly develop the whole child. References Malaguzzi, L. (2013, March 22). The Reggio Emilia Approach. Retrieved from Campus Kindergarten: http://www.uq.edu.au/campuskindy/Reggio_Emilia_for_parents.pdf Shaw, L. F. (2012, January 27). Montessori: The Missing Voice in the Education Reform Debate . Retrieved from Huffington Post: http://www.huffingtonpost.com/laura-flores-shaw/montessori-education-debate_b_1237451.html Smith, M. K. (2008). Howard Gardner and Multiple Inteliigences. Retrieved from The Encyclopedia of Informal Education: http://www.infed.org/thinkers/gardner.htm

Case Memo Fashion Channel

Ms Dana Wheeler, Senior Vice President, Marketing subject: Suggestions for forthcoming Marketing Plan date: 10/12/2013 TFH is indeed in a rather tricky situation at the moment. Although I agree with you that there is an undeniable need for some substantial changes, I am equally concerned about the negative reception of these changes by our viewers and even our employees. According to me, the aim right now should be to steer our channel way from the risks of declining viewers and advertising prices.However, in order to achieve this, I do not at the same time think it would be wise to expose ourselves to higher concentration risks than is necessary. Therefore, my recommendation is to opt for the third scenario as mentioned in your projections, which targets both ‘Factionists' and ‘Shoppers & Planners'. This strategy could help maintain or limit the damage to our existing viewers, and potentially increase our network rating by 20%; and our annual CPM average from $2 to nearl y $3.This could result in a consequent increase in ad revenues to upwards of $320 million, which is a much better projected delivery than of the first two options. I have explained some reasons below to support this argument. The current CPM is projected to fall by 10% next year if our present audience-mix endures. Change in this area, is therefore vital to Tech's ability to grow and address increasing competition. Attracting a multi-cluster of viewers, may increase numbers, but will not do much to avoid the probable drop in CPM.It would be necessary therefore to place importance on attracting a specific viewer demographic which has could contribute towards increasing our ad revenues. As you are aware, the demographic segment of female viewers aged 18-34 commands a higher CPM in the market. Additionally, of the four attitudinal clusters identified in the report from SGF Associates, ‘Factionists' are found to be comprised of the highest portion of the demographic mentioned abov e. Planners and Shoppers' on the other hand seem to be comprised more of our existing viewers' demographic, hill ‘Sustainability' and ‘Basics' are broader clusters, with lower involvement and interest in fashion. It is quite clear from this that the first cluster would be an obvious target for our future marketing. However, given that it comprises of a relatively small portion of the television viewing population of the US, targeting ‘Factionists' could jeopardize our current viewer numbers and therefore our network rating.In light of this, I consider it strategically much more sensible to offset this risk by including Planners & Shoppers' in addition to ‘Factionists' in our strategy, which could result in achieving a healthy rating, while increasing the number of higher-value viewer (in terms of CPM) demographic. Also, unlike the first scenario, this would avoid over- expansion of our viewer demographic, which is something most advertisers are weary of. I th erefore would advise you to seriously consider Scenario 3, which seems to be efficient, both, in terms of performance, as well as in terms of risk.

How Long Does It Take to Send SAT Scores

How Long Does It Take to Send SAT Scores SAT / ACT Prep Online Guides and Tips If you’re applying to college, you need to know the answer to one question:how long does it take to send SAT scores?Knowing this will help you plan when you will take your SAT. You want to make sure that whenever you take the SAT, you have time to get that score sent to your target schools before the deadline. When is your last opportunity to take the SAT if you’re applying Early Decision or Early Action? When is your last opportunity to take the SAT if you’re applying Regular Decision? I’ll answer these questions and more in this short article. How Long Does It Take to Send SAT Scores? Once you have your SAT scores available online, if you order your score reports, it will take approximately 1-2 weeks for a college to receive your SAT scores. The reason the timing is slightly variable is that colleges do not instantaneously receive your score when the College Board sends the score report.Each college chooses how they’d like to receive the score reports and how often they’d like to receive score reports from the College Board.Most colleges receive scores electronically through software that files your score with the rest of your application materials.Colleges themselves select how often to download new score reports: somewhere between once per day and once per week (for example, UVA gets them daily). Free Score Report: Is It Faster? When you signed up to take the SAT, you had the option to choose four colleges to send free score reports. Also, you have until nine days after the test to add or change the colleges. Will the colleges receive your SAT scores faster if you used the free score reports? Yes! When you choose this option, scores aretypically sent to colleges the same day that youreceive your score on the College Board website - approximately three weeks after you take your SAT test. NOTE:with the new SAT, the College Board is not guaranteeing that they will send the free score reports the same day you receive your score. Instead, the College Board is estimating that they'll send the free reports in the middle of the month when you receive your scores. However, as I said above, colleges themselves select how often to download new score reports, so they may not receive your scores right away; it could take up to a week for them to receive the scores. Rushed Score Report: Is It Faster? You can also opt to rush your score reports (although the service is temporarily unavailable).When you rush your score reports, you pay a $31 rush fee, and the College Board guarantees that they’ll send your scores within two business days.If you rushyour score reports, I’d estimate that the colleges receive the scores in about 1-1.5 weeks. The rushed reports don't really make that much of a difference (if any) as to when colleges receive your scores since normal score reports take about two weeks and rushed score reports take about 1.5 weeks. It's a lot of money, and they're essentially never worth it. When to Send Your Scores If you already have your scores, and you're happy with them (aka you do not plan to retest), then you should send them now. Sooner is always better than later.Even if you haven't completed the rest of your application yet, colleges will hang on to your scores until you do. However, if you want to wait, I'd recommend sending your scores at least three weeks before the college's application deadline. All schoolshave different application deadlines. Check each college's admissions website to find their application deadline or search "[College Name] application deadline" in Google. Timeline: When to Take the SAT and Send Your Score What does the score report timeline look like? I’ve created mock timelines to show you about how long it will take a college to receive your score report based on when you took the test. NOTE: these timelines that I created are overly cautious. It may take less time than this, but I want to urge caution. Don’t wait until the last second to order score reports and count on them getting to the colleges on time. I’ll dive into this more in the next section. If you choose to send the free SAT score reports, the timeline will look something like this: Day 1 - Take the SAT Days 1-9 - Order free score reports Day 22 - Receive your scores on the College Board website Day 22-25 - The College Board sends your free score reports to the colleges you selected. Day 29-32 - The colleges receive your SAT score reports. If you opt to wait to see your scores before sending them, your timeline will instead look like this: Day 1 - Take the SAT Day 22 - Receive your scores on the College Board website and order your paid score reports to be sent to colleges Day 27-34 - The College Board sends your paid score reports to the colleges you selected. Day 34-43 - The colleges receive your SAT score reports. If you wait to see your scores but then order a rush report, your timeline will be slightly shortened to this: Day 1 - Take the SAT Day 22 - Receive your scores on the College Board website and order your paid and rushed score reports to be sent to colleges Day 23-25 - The College Board sends your paid score reports to the colleges you selected. Day 30-39 - The colleges receive your SAT score reports. So When Do You Need to Take the SAT? If you plan to use the free SAT score reports, I’d recommend you take the SAT at least five weeks before the application deadline.NOTE: you can find each individual college’s application deadline on their admissions website or by doing a Google search for â€Å"[College Name] application deadline.† If you plan to wait to see your score and then order your paid score reports,I’d recommend you take the SAT at least seven weeks before the application deadline. If you're willing topay the rush fee,you might be able to cut it slightly closer and takethe SAT six weeks before the application deadline, but I would strongly advise against this since rushing reports doesn't always get the scores to colleges faster. DISCLAIMER: I do not recommend waiting for the last opportunity to take the SAT. I highly recommend doing SAT preparation and aiming to take your first SAT during your junior year of high school so that you can opt to retest if you do not like your score.Waiting forthe last opportunity to take your SAT may not result in a good score.Read our guide to planning your SAT prep schedule. What’s Next? Nervous about sending your SAT score report? Read our guide on everything you need to know before you send your SAT score report to colleges. Need help with your college application? Learn how to write a college essay and how to write about extracurriculars on your application. Interested in a top college? Get advice on how to get into Harvard and how to get into Stanford. Need help finding the right college for you? Read our guide to finding your target school. Want to improve your SAT score by 160 points?We've written a guide about the top 5 strategies you must be using to have a shot at improving your score. Download it for free now:

Performance Management Essay Example | Topics and Well Written Essays - 750 words - 1

Performance Management - Essay Example Purposes of Performance Management in Relation to Business Objectives The first purpose of performance management as documented by Armstrong (215) would be concerned with performance improvement aimed at achieving individual, team and organizational effectiveness. This indicates the need for organizations to get the right things executed successfully. Its second purpose is in developing employees. Effective continuous development processes enhance the capabilities of individuals and teams so as to enhance organizational core competencies. Communication and involvement encompass the last purpose of performance management which aims at encouraging dialogues between the managers and their respective teams so as to define expectations and share organizational mission, values and objectives. Components of Performance Management Processes Performance management describes a process where understanding on the targets and the achievements would be shared. The process involves planning where job accountabilities together with performance measures would be established. It involves the understanding of behaviors and creation of development plans. Secondly, the coaching component of this process involves discussion based on the on-going feedback and an individual’s talents. The last component, review, encompasses formal review of behaviors, job accountabilities, overall rating and development plans. ... Relationship between Motivation and Performance Management While most organizations have average workers, competitive organizations motivate their average workers. While intrinsic motivation would cause one to be driven by the satisfactory feelings associated with executing a task well, extrinsic motivation emanates from the desire to achieve specific outcomes. Generally, motivation would take place if people expect that an action would lead to attainment of a particular goal. Considering Vroom’s expectancy theory of motivation, valence, instrumentality and expectancy comprise the three motivational forces. While valence describes the attractiveness of the outcome, instrumentality refers to the extent to which improved performance would result into the desired outcomes and expectancy refers to the perception of the extent to which increased effort would cause increased job performance. Motivation would result when there is a perceived relationship between performance and outco me, and that outcome serves as a means to satisfy needs (Shields, 33). Secondly, the equity theory of motivation observes the tendency in people of making social comparisons with regard to their earnings (Shields, 34). An employee would compare his or her input at work against the outcome with consideration of his or her counterparts. The employee would then seek to correct any perceived inequality. Other than income:outcome ratio, the employee could also consider effort:reward and contribution:reward ratios. Therefore, organizations need to carry out research to appropriately match performance management activities with motivators. Purposes of Reward in Performance Management Process

Managing and understanding organisations Essay Example | Topics and Well Written Essays - 3000 words

Managing and understanding organisations - Essay Example 4). All people related aspects and functions performed in any organization, regardless of the size of the organization and regardless of the fact that who is performing them, come under the umbrella of human resource management. From job analysis to planning for labour needs, from recruitment to selecting, from orienting employees to training the, from conducting performance appraisals to deciding on wages and salaries, from allocating benefits and perks to building employee commitment and motivation, human resource management deals with all of them. Companies may have various assets that â€Å"make things† possible but these are the people in the company that make â€Å"things happen† (Legge, pp. 63-64, 2005). According to its definition, organisational behaviour is the systematic study and knowledge about process of understanding, prediction, and management of human behaviour in organizations and workplace setting. Important here to note is that organizational behavio ur in itself is an interdisciplinary field, which converges topics from management, human resource management, psychology, sociology, and communications. ... R&D development dollars have nothing to with the level of innovation that any company would be able to achieve but innovation depends entirely on the people, their talent, and their leadership (Mathis & Jackson, pp. 354-356, 2010). Discussion A. Resourcing an Organisation Small and Medium sized Enterprises have various distinct advantages over the large businesses and in this digital era, these advantages have further amplified. More control, greater freedom, quick feedback, and others are few advantages. However, as SMEs enter into their growth phase, they encounter various problems that are primarily related to their lack of knowledge about human resource management. Most SMEs have one person managing all human, financial, production, supply chain, distribution, administrative and other aspects of business (Torrington, Hall & Taylor, pp. 98-99, 2008). Not only there is no expert person to deal with human resource issues but also at the same time, the owner finds himself or herself with little or no time to address them or even if he or she does, it becomes difficult to do justice with those issues in relation with time and effort. In fact, almost 65 percent of the small businesses fail during the first three years of operation and one important reason behind the same is poor human resource management. In addition, this is one factor where large companies have inherent advantage. Internet has taken away many of the advantages related to size, geographical reach, scope, economies of scale, communication and others present to large business over SMEs but this is one advantage, even competitive advantage for some firms, that remains with large business despite the revolution of this digital age. Large firms are more likely to have an established separate department to